About
Complete guides to the tools and strategies that turn B2B products, platforms and operations into revenue.
B2B buyers have plenty of content and very little evidence. Most of what ranks for "best CRM" or "how to do outbound" is written by a vendor, sponsored by one, or rewritten from another article. We started The Revenue Thesis to publish the opposite: long guides that make one argument, show the evidence behind it and say plainly who an approach is not for.
What we publish
Complete guides across six subjects: sales, marketing, commerce, operations, security and legal, plus cross-functional guides on the revenue stack as a whole. Each one is numbered in the order we published it.
How every guide is built
- A claim. One sentence under the title states what the guide argues.
- Evidence. Numbered chapters. Every price, statistic, rule and product capability is cited in the margin, with a link to the source.
- A verdict. Who it suits, who should avoid it, what it costs. The guide ends there.
The full process is on How we research.
Independence
We don't publish sponsored content, sell placements or use affiliate links. No company can pay to be included in a guide, to be ranked higher or to review a guide before it is published. When we mention a product, it's because it helps the reader understand the options.
Who we are
The site is written by The Revenue Thesis Team, a small editorial team that also publishes comparison videos on YouTube. We work with B2B software and the people who buy it every day, which is why the guides focus on decisions rather than definitions.
Get in touch
Spotted an error, or think a guide is missing something? Write to us. We read every message and correct guides when the facts change.