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7 theses

All guides

Newest first. Each one makes a claim, proves it with sources and ends with a verdict.

  1. Thesis 007 · Guides

    The complete guide to building a B2B revenue stack

    How to build a B2B revenue stack: the layers, what to buy at each stage, build order, data hygiene, list prices as of October 2026, and auditing it.

    Oct 23, 2026 · 18 min read
  2. Thesis 006 · Legal

    The complete guide to AI contract review

    What AI contract review software does, how accurate it is, how to vet its data security, what it costs, and how to pilot it on your own contracts.

    Oct 23, 2026 · 19 min read
  3. Thesis 005 · Security

    The complete guide to penetration testing for SaaS companies

    How SaaS companies should buy penetration tests: what SOC 2, ISO 27001, PCI DSS and HIPAA expect, test types, delivery models, costs, scoping and retests.

    Oct 23, 2026 · 19 min read
  4. Thesis 004 · Operations

    The complete guide to AI agents in enterprise operations

    What AI agents are, where they work in back-office operations, build vs buy options, list-price costs, governance under NIST, OWASP and the EU AI Act.

    Oct 23, 2026 · 21 min read
  5. Thesis 003 · Commerce

    The complete guide to EDI for ecommerce brands

    How EDI works for brands selling to retailers: X12 documents, AS2 and VANs, GS1-128 labels, chargebacks, deployment options, pricing and rollout steps.

    Oct 23, 2026 · 19 min read
  6. Thesis 002 · Marketing

    The complete guide to AI search visibility

    How B2B brands get cited in ChatGPT, Perplexity, Google AI Overviews, Claude and Copilot: crawlers, evidence, measurement and a 90-day plan.

    Oct 23, 2026 · 20 min read
  7. Thesis 001 · Sales

    The complete guide to outbound in 2026

    How B2B outbound works in 2026: ICP, data and enrichment, deliverability rules, sequencing, AI personalization, compliance, tools, costs and metrics.

    Oct 23, 2026 · 19 min read